In Today’s Business Environment, Successful Businesses Use Organic Strategies To Add Value
Organic Strategies Assure Businesses Minimize Risk, Maximize Value And Optimize Performance while achieving hit ratios in excess of 90%
Today’s globally transparent business environment, feeding off the information highway, has brought an end to some traditional business/sales theories. In a global economy, commodity or transactional business theories are facing rising costs while margins continue to deteriorate.
The intensity of global competition does not allow for lackluster sales hit ratios of 30, 40, 50%…. 30 to 50% hit ratios mean you fail more than succeed, in other words, you’re wasting time and resources. Organic strategies increase your hit ratio thus assuring you maximize value and optimize performance in satisfying the buying needs of today’s consumers.
Traditionally, meeting demand for a product, service or idea, created a business. To meet and create demand a business hired sales people. Traditional sales are built on theories to persuade, meaning you need to convince the consumer to buy. With organic strategies, instead of trying to persuade or convince a consumer, you assist them to buy.
Consumers in today’s global business environment are more knowledgeable and have no time for someone trying to persuade. Today’s consumer is interested in gathering the appropriate information in order to make an informed buying decision. Organic strategies elevate business transactions so they occur through a natural evolution of blending education with filling a consumer need, want, desire, dream….
Business transparency is also pushing the demand for organic strategies by forcing businesses to act naturally. Through transparency (SOX, FIN 47, SAB 92 Ruling, terrorism, ISO 14000, ISO 26000, Brownfields…), today’s consumer understands the need to be educated in order to make an informed buying decision while protecting assets.
Another advantage of organic strategies, they are moving businesses above our current litigious operating platform to an educational platform. Litigation, besides taking away control, has been very expensive, disruptive, time consuming and exposes a businesses assets. Businesses have learned through education how to move beyond litigation. Today’s business environment is about education not litigation.
Education is referred to as competitive intelligence because it gives the consumer a competitive advantage. Working with an educated consumer raises the level of the entire business transaction and allows you to move beyond the commodity based attitude of traditional consumers to one of being a trusted advisor.
Since I’m a professional environmental Strategistâ„¢ (eS), we use the term competitive environmental intelligence. Attorney’s use competitive legal intelligence, bankers and accountants use competitive financial intelligence and so on. (Note: Educators throughout history are the ones who are the most respected from religious educators to the top executives of today who write books on their view of how to succeed. Clearly, education has become the platform to build a successful business/sales strategy.)
Sharing your competitive intelligence with consumers, distinguishes you from the competition. It allows a knowledgeable consumer to determine if they want to build a relationship with you. Once the consumer makes that decision, the sale of your product, service or idea will naturally follow, it’s organic. Competitive intelligence is used to solve a problem, grow profits, protect assets, improve product quality and services….
With organic strategies the sale occurs after delivery of your competitive intelligence. This natural transaction will allow you to sell more than you ever thought possible, simply by assisting the consumer to buy.
Delivering competitive intelligence must be regular and ongoing, it must demonstrate to the consumer, not only your interest in their business, but your knowledge of the marketplace as a whole. Some say you need to have passion and principals. By applying organic strategies to your business model you will automatically experience greater success. With organic strategies you have become a strategic partner.
In today’s global business environment you can grow or go backwards, sitting idle is not an option. For some, success can be the biggest hurdle to create change and not changing can be your greatest liability. However, you will not be successful in the future if all you are doing is what you have done in the past. Embracing change will give you the flexibility to move in new directions while still maintaining integrity. The choice is yours on how you want to move forward but remember, in just two days, tomorrow will be yesterday.
(Note: This competitive intelligence is directed at business professionals striving to achieve success by working smarter not harder. Earle Nightingale describes success “as the progressive realization of a worthy goal or ideal.”)
Environmental Risk Managers offers more sales value than any other environmental wholesaler. From environmental Strategist certification, www.estrategist.com, competitive environmental intelligence, live seminars, sales strategies, sales calls, teleconference strategies, access to major environmental insurance carriers….