A survey done to more than 750 top CEOs reveal that 93% regard sustainability as a critical issue to their company’s future success, reports Envido.
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A major global survey of 750 chief executives undertaken by Accenture in partnership with the UN Global Compact initiative, revealed that 93% believe sustainability is critical to their company’s future success. The majority interviewed appointed the development of environmentally sustainable products and services as a way of driving revenue growth.
According to the survey the main motivation for sustainability strategies has shifted from a desire to impress employees to a more commercially focused interest in generating revenue from green products and services.
The survey revealed nothing short of the beginning of a “new era of sustainability” for the world’s largest firms.
CEOs are looking at sustainability through an innovation lens and a market opportunity lens that just wasn’t there three years ago.
Envido is a leading UK provider of energy, carbon and sustainability solutions for private and public sector organisations.